The exponential growth of the global nutraceutical industry is a result of consumers’ view of nutritional products as the key to managing health. Lately, there has been a shift in consumer preference from synthetic ingredients to natural and organic ingredients and foods.



As a result of consumer preference shifting from synthetic ingredients to natural and organic ingredients, traditional tablets and chewables are being replaced by capsules, particularly vegetarian hydroxy propyl methyl cellulose (HPMC) capsules & Pullulan capsules.

Owing to their plant-based origin, HPMC capsules & Pullulan capsules are preferred over gelatin capsules by consumers pursuing a plant-based diet. HPMC & pullulan capsules are also preferred for consumers wanting non-GMO and free-from delivery formats as they are free from preservatives, allergens, starch and gluten.